Leveraging Matching Gifts: Strategy Insights

Double the Donation Matching Gift Academy

Learn how to take your matching gift strategy to the next level. Explore strategies to solve matching gift roadblocks, market matching gifts to donors, encourage submission, manage the matching gift business process, and more.

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Course Curriculum

1. About This Course
1. Introduction
2. Lesson 1: What Are Matching Gifts? How Do Programs Differ?
3. Lesson 2: What Are The Benefits of Matching Gift Programs?
4. Lesson 3: What Does the Match Process Entail?
5. Lesson 4: What Are CSR Platforms? (& Which to Know)
1. Introduction
2. Lesson 1: Matching Gift Roadblocks for Donors
3. Lesson 2: Matching Gift Roadblocks for Your Team
4. Lesson 3: How Roadblocks Lead to a Matching Gift Revenue Gap
1. Introduction
2. Lesson 1: Must-Have Elements of a Matching Gift Strategy
3. Lesson 2: Matching Gift Mistakes to Avoid
1. Introduction
2. Lesson 1: Why Market Matching Gifts
3. Lesson 2: Where to Market Matching Gifts
4. Lesson 3: How to Frame and Communicate Match Opportunities
5. Lesson 4: When to Market Matching Gifts to Donors
1. Introduction
2. Lesson 1: Collecting Employment Information During the Donation Process
3. Lesson 2: Collecting Employment Information After the Donation Process
4. Lesson 3: Employment Information Best Practices
5. Lesson 4: Determining Match Eligibility
1. Introduction
2. Lesson 1: Best Practices for Getting Started
3. Lesson 2: Focusing on Top Opportunities
1. Introduction
2. Lesson 1: Receiving the Verification Request
3. Lesson 2: Using the Portal to Verify Matches
4. Lesson 3: Record Maintenance and Payment Processing
1. Introduction
2. Lesson 1: Closing the Loop and Saying Thank You
3. Lesson 2: Demonstrating Matching Gift Impact Overtime
4. Lesson 3: Offering Additional Ways to Get Involved
1. Introduction
2. Lesson 1: Understanding Your Matching Gift Potential
3. Lesson 2: Measuring Your Performance Overtime
1. Introduction
2. Lesson 1: Allocating Team Time Properly
3. Lesson 2: Securing Team and Board Buy-In
4. Lesson 3: Re-evaluating Regularly
1. Introduction
2. Lesson 1: Monitoring Donor Employment Trends
3. Lesson 2: Asking for a Warm Introduction
4. Lesson 3: Making the Corporate Ask
1. About This Course
1. Lesson 1: The Basics
2. Lesson 2: Integrations
3. Lesson 3: Account Users and Usage
4. Lesson 4: Maximizing the DTD Knowledge Base
1. Lesson 1: An Overview of Matching Gift Messaging
2. Lesson 2: Outreach Streams and Customization
3. Lesson 3: CNAME Setup and Email Sending Limits
4. Lesson 4: Dedicated Matching Gift Pages
1. Lesson 1: Dashboard Overview

About this course

$199.00 / year
55 lessons
8 hours of video content

Double the Donation: Leaders in Matching Gifts

Access the industry's first Matching Gift Academy for just $199/year.

Double the Donation is an expert in matching gift fundraising. With DTD's software, 360MatchPro, thousands of the leading nonprofits and educational institutions automate the matching gift process. Double the Donation has always helped fundraisers earn more revenue through robust technology. Now, they are expanding fundraising knowledge through the industry's first Matching Gift Academy!

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Academy Content

Use the Double the Donation Matching Gift Academy to grow your fundraising revenue. Through the industry's first and most robust matching training center, your team will be equipped to increase matching gift submissions while gaining fundraising knowledge along the way. Sign up today to access hours of expert knowledge available only through Double the Donation!

Discover new ways to promote and garner matching gift funds.
Understand the corporate matching industry.
Learn actionable best practices to implement at your organization.
And more!

Discover your potential, starting today

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Double the Donation Matching Gift Academy

Course Curriculum